Sulwhasoo Launches at Bergdorf Goodman!

by Kristy on July 1, 2010

Introducing: Sulwhasoo, a legacy of traditional Korean beauty wisdom! Ancient herbal remedies for complexion balance and clarity.

What is Sulwhasoo? Inner harmony for outer radiance. Blending indigenous medicinal herbs through traditional Korean methods, Sulwhasoo draws on ancient wisdom to balance the inner energies that contribute to a nourished, healthy complexion. The sought-after Korean skincare brand elicits the innate benefits of herbal remedies and time-honored preparations by blending fresh indigenous ingredients in an optimal balance, promoting vital, youthful skin.

At the heart of Sulwhasoo’s complexion-enhancing preparations is Jaeumdan, an exclusive complex of carefully blended medicinal herbs developed to promote skin balance. In creating this complex, select fresh ingredients are immersed in pure honey through the time-honored Korean Milja process to ensure maximum potency and enhanced efficacy. By blending the fresh and the refined ingredients, Sulwhasoo promotes the ideal balance of inner energies to foster healthy, glowing skin from within. Jaeumdan employs a mixture of Peony, Solomon’s Seal, East Indian Lotus, White Lily and Adhesive Rehmannia to counter the effects of dryness, fine lines and wrinkles, diminished elasticity and dullness, fostering a nourished, hydrated complexion.

Herbal Soap ($40) – Aged in a 40-day curing process, this premium handmade soap is formulated with six-year-old red ginseng and Korean traditional medicine ingredients for a rich, revitalizing foamy lather

Deep Cleansing Oil ($36) – This liquid cleansing oil helps promote clarity by effectively removing impurities as White Birch promotes the skin’s natural circulation to restore a healthy glow

Liquid Cleansing Foam ($36) – Prunus Mume Fruit Extract hydrates as Dokudami soothes in this non-stripping cleanser, leaving skin soft, hydrated and radiantly clean

First Care Serum ($80) – This essential regimen-boosting serum assures optimal skincare results by amplifying the effects of the treatments that follow, promoting balance and replenishing essential moisture via membranous Milkvetch, Licorice and Dwarf Lilyturf

Balancing Water ($55) – Purslane hydrates and Matrimony Vine soothes and calms while promoting deep hydration in this skin moisturizing gel-textured toner

Balancing Emulsion ($60) – Mountain Peony softens skin texture as Yai Jiu Hua improves skin clarity in this skin-smoothing, moisture-rich emulsion

Rejuvenating Eye Cream ($109) – This age-defying eye cream revitalizes delicate skin around the eyes and reduces lines, wrinkles, dark circles and puffiness with six-year-old Korean Red Ginseng Saponin, Yai Jiu Hua and Honey

Firming Cream ($90) – This firming and lifting cream restores skin’s natural healthy resilience with detoxifying Adlay Millet and restorative, contouring Pomegranate and Ginkgo Biloba

Revitalizing Serum ($120) – This skin resurfacing solution refines the skin and improves density via antioxidant-rich Machilus Tree

Concentrated Ginseng Cream ($220) – This revitalizing cream delivers nutrient-rich Ginseng to the deepest layers of the skin to revive damaged, youth-depleted skin from within

Skin Clarifying Mask ($39) – This gentle yet effective peel-off mask restores skin’s natural clarity with Small Solomon’s Seal Powder, Honey, and Honeysuckle to replenish nourishment, remove impurities and promote clearer, smoother, brighter skin

Overnight Vitalizing Treatment ($50) – This overnight mask awakens skin’s natural glow with nourishing moisture and herbal extracts like brightening Acutelobed Angelica and Pomegranate as well as restorative Walnut and White Mulberry

WHERE TO FIND IT: Bergdorf Goodman, 754 Fifth Avenue, New York, NY 10019

What do you think about Sulwhasoo? Will you be checking it out?
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